I have never been good at naming things. My late cat had no fewer than 10 names…(Mimi, Gary, Bingo, Smelly, Harry Larry, and Purry Murray to name a few). So when it came time to name my business, I despaired. A friend of mine recommended Spell Chick, and I loved that, but felt it was limiting. Another friend came up with Kind Critiques, but that had the same problem as Spell Chick. Many editors simply go with their name, but I wanted something a little more snappy and memorable.
So I stole one.
Around this same time, I was reading How to Succeed as a Freelancer in Publishing by Emma Murray and Charlie Wilson. I’d been reading a random chapter – I hadn’t started from the very beginning – where authors were discussing setting up a website for your business. One of the examples given was perfectlywrite.co.uk. I thought Perfectly Write was such a great name, and quickly went online to see who owned it. It turned out no one did. I purchased the domain and prepared to start setting up shop.
Then I started reading the book from the very beginning and realised that Charlie Wilson’s business was named Perfectly Write. Confused, I did some Googling, but searches pointed to a different site: http://www.thebookspecialist.com. I contacted Charlie, and she said that she was no longer trading under the name Perfectly Write and was happy for me to use it.
She did, however, offer a warning through her reason for giving up the name: it’s impossible to be perfect. No editor is perfect or can catch every error or offer the perfect advice every time.
This is very true, but Almost Perfectly Write just doesn’t have quite the same ring, and I know I’d never come up with anything half as good. It does, however, encourage me to be as perfect as I can be. Perhaps one day I’ll change my business name, but if the name of my new cat, Bingy-Bong is anything to go by, I don’t see that happening anytime soon.